Check out the growth of mobile traffic since 2009. Mobile devices now account for 10% of all traffic to our website. Mobile traffic rises at two times each year: September and January.
(Click on the image to view a larger version.)
Mobile users visit the same top pages as computer users, with one exception. Our online family and employee directory is the sixth most popular page for mobile users and ninth for all users. Update: when I remove iPads from the mobile category, the directory and athletics schedules both move up a couple of positions in the top pages list.
Will mobile traffic eventually exceed computer traffic? I don’t think this data much helps us understand that.
Currently, the Catlin Gabel website displays the same on computers and mobile devices, but we are working on a mobile theme to present mobile users with a more usable interface. It will be interesting to observe whether that affects website overall traffic and popular pages.