Seahawks’ Keys to Success Work in Schools, Too.

The Super Bowl champion Seattle Seahawks are known for their confidence, speed, and defense. They are also known for running the most innovative coaching program in the NFL. How radical are their techniques? Not very, if you are an educator. Many of the strategies that Seahawks coaches use to get the best from their players are generally practiced by good teachers.

Treat each player as an individual

Head coach Pete Carroll: ”I wanted to find out if we went to the NFL and really took care of guys, really cared about each and every individual, what would happen?” This detailed ESPN Magazine article describes the many different ways that the Seahawks take care of their players, including individual “status profiles” and counselors who check in with players after a bad practice. Individualization recognizes that each person’s circumstance and pattern of strengths and weaknesses are unique.

The best schools are built around teacher-student relationships. Students are known as individuals, with their unique personalities, interests, and learning dispositions. Students feel valued because teachers know them well and follow their development through years of study. The smaller the school, the most personal this relationship can become. Student support services, through advisors, teachers, counselors, and learning resource specialists, provide a nurturing, personalized support structure for each student.

Allow players to be themselves

A number of the Seahawks players have strong personalities. Some previously toiled within a poor team climate or openly clashed with past coaches. Those players have thrived in the Seahawks’ supportive system. When Marshawn Lynch refused to speak with reporters, and Richard Sherman delivered his famous rant on national television, the Seahawks did not penalize them (as far as we know) but rather seized on the learning moment for the players. The Seahawks organization also did not rush to the defense of those players but rather allowed them to feel the consequences of their actions from the NFL and public opinion.

At the best schools, students feel able to fully be themselves within school. They don’t have to check part of their personality at the door or conform to a school’s social norms. The best schools enforce enough rules to provide structure and also leave plenty of space to students to express themselves. Some students express learning challenges in ways that might be mistaken for obstinance, laziness, or defiance. Skilled teachers cut to the heart of the issue instead of heavily penalizing the overt behavior.

 

Have Fun

Coach Pete Carroll is well known for showing “boyish” enthusiasm on the sidelines and in practice. He has also encouraged playful contests during practices, pick-up basketball games for his players, and has a DJ play music during practices. He makes training fun, as many good teachers make learning fun, because happy people tend to perform better. Positivity is also part of the plan. Carroll and the rest of the coaching staff recognize positive play and encourage players to think optimistically about their potential and future performance. The Seahawks play from a position of confidence and strength, not fear of consequences.

The best classrooms are energizing places of enthusiasm. Teachers share their own passion for the subject and for their students. They understand that the social environment of school is absolutely vital for kids, and that a positive, inclusive social climate can enhance, rather than inhibit learning.

Experiment and iterate

The Seahawks organization has been labeled “new age” for their integration of yoga and meditation into the practice routine. However, the most significant aspect of this for me is the habit of experimentation and iteration. The Seahawks are eager to give new techniques a legitimate chance, including yoga, nutrition, social events, counselors, and more.

Pete Carroll has refined his approach through the years. Remember that he started as an assistant NFL coach and was fired twice from head coach positions (Patriots, Jets). Carroll continued to develop the model while at USC and took four years to fully refine and implement it with the Seahawks before winning the championship this year. Throughout, he undoubtedly made countless small adjustments to the approach and no doubt will continue to do so in the future.

The best schools are constantly making small adjustments to their program to sustain excellence during rapidly changing times. All members of the community contribute ideas for iterative program improvement. Innovative schools learn by doing, trying new ideas and seeing how they go.

Celebrate success

Carroll is known for leaping into the air on the sidelines, hugging his players, and even jumping into practice himself. These unabashed celebrations of success fill his players with the confidence that the head coach believes in them and recognizes their accomplishments.

The entire Seattle community, perhaps the entire northwest region, has joined in the celebration. Huge numbers of Seahawks fans attended the game. Crowd noise gave the Seahawks something of a home field advantage during the big game. An estimated 500,000 people will descend on the celebration parade downtown today.

Community celebration is self-reinforcing. Healthy schools recognize moments of success through community celebration.