A funny thing has happened to my friend Matt (from our Gateway days). Three years ago, he and a friend wrote FutureMe, a nifty tool that allows you to write yourself an email and schedule it for delivery sometime in the next 30 years. Last week, a bunch of news agencies picked up the story. A similar thing happened to my brother-in-law’s Elfster service.

Why now? It seems that news agencies have decided that small, innovative web services are now news. Perhaps this is because of the increased popularity of online services in general. As more people hit the web, the potential audience for a story on a web service grows, the potential ad revenue for a tech article increases, and the stuff they care about becomes news!

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