Our school just made the daring move of changing the primary colors used to represent the school in print and web materials. Note that we didn’t actually change our school colors of blue and white, which are still used on uniforms, the school flag, and memorabilia. Most schools chose their colors well before they began to take graphic design seriously.
Microsoft Windows is blue. Mac OS is blue. IBM was once called “big blue.” Boys wear blue. Blue is a safely inoffensive color that carefully avoids inspiring passion or enthusiasm. Our new marketing colors evoke the boldness, energy, and warmth of this institution. This statement from the field of color theory explains nicely.
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.
You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.
Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.
Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.
Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.
Source: Color Wheel Pro