We launched the Catlin Gabel Facebook fan page today. We are launching the tool to provide a strong community discussion space, using a technology that is already common. If it also helps us get the word out about news from campus or attract new applicants to the school, that would be nice too, but that’s not the primary goal. As a result, we decided to launch just a single page for alumni, students, parents, and employees instead of launching a separate page for alumni.
To build momentum, we have asked a number of people to make a deliberate effort to post in the next two weeks, so that visitors see some useful content. We also opened our wall to all fans to post content, in order to amplify the community aspect of the page. Our main web site will remain our main one-way communication portal. Facebook will be for community connections and conversations.