Our admission, website, and communication teams have worked together to reorganize the admission section of the school’s website. Not only did we want to simplify and clarify navigation, but we also wanted to present information in visual ways.
Our website is very text-heavy, much of it written eight years ago and only edited since then. In much of the site, we present all of the important content as text and then add some photos for aesthetic or emotional effect. In today’s media-rich culture, people have a lot of practice consuming information visually. We can actually communicate content, not just feelings, through photographic badges. This also forces us to distill the “landing page” message to three key ideas.
In recent years, affordability has become increasingly important to families. Our website statistics show a rise in page views in the tuition, financial aid, and scholarship pages. We respond by both providing easy access to the information people are seeking and by promoting the response that we wish to convey.