Do you find it hard to remember where the share button is? New? Reply? Favorite? New? You are not alone! Familiar user interfaces, once a distinguishing quality of Apple products, now appear to be a thing of the past. iOS app developers are seemingly placing buttons wherever they see fit, no doubt confusing and discouraging users. Let’s take a look at some examples.
Top bars
Google Drive
Calendar
GMail
Oulook
BBC News
Bottom bars
Twitter – tweet
Twitter – web browser
Apple Mail
Photos
Safari
Share menus
Google Docs
“Open In”
Richard Kassissieh is Assistant Head of School for Academics and Strategic Initiatives at