The communication plan for our rollout of Intensives has attempted to balance the internal work to develop the new term structure and courses as well as the need for students and families to stay informed in a timely manner. Publish too early, and the plan could change significantly. Publish too late, and families and students would feel late to the party.
In January 2017, we announced the new school schedule in two parts, the new day schedule to launch in August 2017 and the new term schedule to launch in August 2018. The new day schedule stole the headlines due to its immediacy, and when school started, we hosted Denise Pope and shared more blog posts to reinforce the principles that supported the new day schedule.
In October, we revisited Intensives by publishing a blog post and holding three parent meetings to reinforce the program overview. Concurrently, teachers worked hard to wrote new course proposals, and department heads and program directors coordinated course approval and program scope and sequence. As that process drew to a close, we published the Intensives overview to a static web page and published on the blog an interview about Intensives with two UPrep parents who are also education specialists.
It is currently March, and later this month, we will take the next step toward course requests by publishing the full Course of Study, holding a series of advisor, student, and parent meetings, and sharing similar information in a web site video. We do this every year to prepare for course requests but anticipate that these meetings and posts will gain special interest this year due to the launch of Intensives.
The course requests process itself will serve as a vital communication moment, as everyone’s focus will be sharper when they are designing student course plans for next year.
Similar to the September events with Denise Pope, we plan to hold a speaker panel in October to reinforce the principles underlying Intensives and address questions in advance of the first courses in January. The panel will include an instructional leader from Hawken School, a UPrep Intensives teacher, and our director of college counseling.
Communication, one might argue, is equal in importance to design for program innovation to be effective. Messages of thoughtful consideration, planning, and student development must reach as many community members as possible and become part of word-of-mouth dialogue.