We just learned about Facebook fan pages, and now they’ve changed them! As we are only just starting to set up our pages, the change probably works to our advantage.
As Mashable explains, the new fan pages operate more like a profile than a “shrine.” The organization’s wall dominates the page, and company information is minimized. Most importantly to us, page status updates will now appear in fan’s news feeds. This is critical to us as we adopt Facebook to reach our school community where they are. The new model appears to suit our communication strategy better than the old, where a user would have to remember to go visit our fan page.
We plan to launch the Facebook pages with our new web site this summer. Stay tuned.